FAQ’s
Questions to Ask Yourself…
Before Considering Any Type of Public Relations
- Are you earning more media coverage than your competitors?
- How does the quality of you coverage compare to that of your competitors?
- What publishers or reporters are covering your competitors but not you?
- What sort of visibility do your executives have compared to competitor execs?
- Is your message getting through to your intended audience, or are competitors drowning out your voice?
- Is there a topic or area of your industry that lacks a leadership voice? Is there an opportunity for you to fill?
If answering any of these questions made you think, “Maybe I should be doing a little bit more…,” then Public Relations is without a doubt for you.